Welcome to Baden Canada...
We're glad you're interested in what's going on with us here at Baden! We'll do our best to keep you on the cutting edge of what we're up to with regular updates, news, and special offers.
January 24th, 2012: Click below to view a video review of the new Baden Axe Elite Baseball Bat!
March 28th, 2011: Click below to view video of Danielle Lawrie with the Baden Axe Bat on Fox News!
BADEN SPORTS ANNOUNCES DANIELLE LAWRIE SIGNING
November 15, 2010
BADEN SPORTS ANNOUNCES DANIELLE LAWRIE SIGNING
Federal Way, WA (November 15, 2010) – Baden Sports Inc. announces the signing of Danielle Lawrie, 2-
time NCAA National Player of the Year and member of the USSSA Florida Pride of the National Pro Fast
pitch League. Lawrie commits to a multi-year endorsement agreement covering all Baden Fast pitch
products, current and future. In announcing this agreement, Baden CEO Michael Schindler states, “We
are thrilled to have someone of Danielle’s caliber to represent the Baden brand and its products,
especially as we prepare the launch of our groundbreaking line of AXE bats.”
Lawrie will be counted on to add her expertise in enhancing the current line of fast pitch softballs along
with having significant input in the design and development of future products. “Having Danielle lead
the way for our fast pitch category offers enormous credibility in our goal of becoming a premier fast
pitch brand”, says Greg Barton, Director of Promotions for Baden Sports. “Her passion for the game of
softball will be an invaluable asset to Baden both on and off the field.”
Lawrie’s signing marks a significant commitment on Baden’s part to introduce a full line of innovative
and technologically advanced baseball and softball products developed to enhance a player’s
performance at all age levels. “My choice to sign with Baden reflects my desire to represent a brand
whose goals match my own – which is a relentless commitment to excellence”, states Lawrie.
About Baden: Baden Sports, Inc., is a designer and producer of the highest quality athletic balls in
sports. Baden's product leadership has led many collegiate conferences, professional leagues and elite
coaches to choose Baden as their "Official Ball," including Bob Knight, the winningest coach in NCAA
men's history. Headquartered in Federal Way, Wash., Baden's dedicated sales team serves customers
worldwide. www.badensports.com
New for Fall 2010 and in stock at Baden Canada NOW!
January 2010
INTRODUCING THE BADEN AXE™ BAT
Over the last 30 years Baden has developed the reputation of providing the highest quality athletic ball products in the industry.
Starting now we will begin to build on our athletic ball successes by launching a line of baseball and softball bats….yes bats. So without further ado we would like to introduce you to the Baden AXE™.
The Baden AXE™ has already begun to create a buzz throughout the industry. The concept has been around for many years starting with a philosophy used by Ted Williams. Ted was considered by many in Baseball as the best pure hitter of all time….he likened the perfect baseball swing to chopping a tree with an axe. In seeing the Baden AXE™, Ted would be proud!
The Baden AXE™ is an eye opening, industry awakening, patent protected innovation that will have a positive impact on the players who swing it. It is a category we have been diligently working on for a very long time. We are not rushing to the field. We have taken our time to make sure the performance of the handle and barrel are at levels comparable to the leaders in the industry. We have taken our time to make sure the testing showed our durability was at a level on par with the leaders in the industry. We have taken our time to make sure our graphics, shape, grip, and look were second to none. To be clear, we have tested and retested the bats again until we were confident we had a winner.
The information sheets below will provide you with a compelling visual
but the real bat needs to be gripped and swung so that a person
can fully appreciate the benefits.
Our Baden AXE™
bat line will cover all of the important softball, travel, fast pitch,
youth, and training categories. We will have composite bats, alloy
bats, and the “comeback kid of the bat industry”
wood bats.
